We're hero farms

Grass-fed. Georgia-grown.
Flavor that starts in the pasture and ends on your plate.

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Hi, nice to meet you

We’re Alex and Tom, the two guys behind Hero Farms—and this mission chose us as much as we chose it. We came from wildly different worlds—Wall Street and hospitality—but landed in the same place: Georgia soil, and the belief that real food could change everything.

 

Tom started his career in finance, raising capital and ringing the bell at the New York Stock Exchange. Alex came from South Africa, with two decades of experience building businesses in food, hospitality, and wholesale. Together, we saw an opportunity: reclaim the land, raise animals right, and give people food they can actually believe in.

Alex Sher & Tom Fernandes, Hero Farms

Our Beef

We raise our beef on land we steward in Georgia, using regenerative practices that restore the soil, eliminate chemicals, and honor the animals from birth to processing. We run cattle across 80 rotational paddocks and process locally and keep ingredient lists clean.

Regenerative • Humane • Transparent

1. Steward

2. Process

3. Serve

“The same team that raised it, broke it down, and cooked it is the one serving it to you.” – Alex

ROOTED IN THE LAND.
OBSESSED WITH THE FLAVOR.

40+

Premium Products

5K+

Satisfied Customers

Inspiring The South

This isn’t just about meat. It’s about meaning. From whole-animal butchery classes to community partnerships, we’re working every day to help people understand their food—how it’s raised, processed, and why it matters.

 

We believe this connection to the land is one of the highest and best uses of our time. Because once you taste the difference—and understand the impact—there’s no going back.

Our Mission & Vision

Hero Farms isn’t just a brand. It’s a battle cry for anyone tired of mystery meat, marketing gimmicks, and the broken food system we’ve all inherited. Our goal is to reconnect people with their food—where it’s from, who raised it, and why it matters.

 

We’re building more than a farm—we’re building a future. A future where land is stewarded, not stripped. Where farmers are paid fairly. Where your dollar makes a difference.

 

We’re raising a network of small producers, processors, and partners across the South. If you’re ready to invest in what you eat, you’re already part of the movement.

Our Mission & Vision

Coffee's mission is to offer love and hope to those in need through funds from a great cup of coffee. We want to inspire and educate our coffee lovers in ways that enhance their experience with us and encourage them to be an outlet of hope for others. 

We want to create a coffee culture that is built around quality, sociability, and affordability so that everyone can enjoy our product and share in our outreach. Our goal is to continue to grow our business in ways that will allow us to give more, this will include things like scholarships for local graduating seniors, food programs, and much more! We have BIG plans for coffee and appreciate you joining us on this journey!

CONTACT US

Have a question?

Give us a call or mail us by anytime, we endeavor to answer all inquiries within 24 hours on business days. We will be happy to answer your questions.

or call at 770-866-3854